![]() If someone calls you out on social, tweet an apology. If you sent the wrong image, replace it on your server with the correct one. If you misrepresented an offer or gave the wrong time, you can clarify it on the landing page the email pointed to. You’ll have some people on your list point it out to you, others will see it and say nothing, and the rest won’t catch the mistake. Errors like typos, misplaced commas, minor formatting issues, missing content that’s non-essential, and the like aren’t worth freaking out over. The minor stuff = don’t sweat itįor the vast majority of cases, we recommend doing nothing or making small tweaks to the things you can control. Here’s our advice for correcting mistakes in your marketing emails. Now that we’ve shared our mistakes, let’s address what the hell you should do about your email gaffes, if anything. When to correct your email errors (and when to do nothing) But Josh took the fall for it on Twitter, and everyone in the office was cracking up about Mailgun’s better anal. He didn’t even write that subject line – that was all my bad. Luckily, the cut off only happened in one mobile client. We were trying to help our customers use Mailgun’s tagging feature so they could capitalize on our awesome analytics, but the email certainly hinted otherwise. Once you’ve got a good grasp on your own self-worth – which could take years – it’s time to decide whether or not you should do something about them.īut before we get to that, I want to share a couple of the really embarrassing mistakes we’ve made with our emails in the past few months. I recommend counseling.) The fact that you made a stupid error in an email does not mean that youare stupid. If this happens to you, try to remember you’re not an idiot. It’s not like a website where you can instantly make the correction. That typo or other error will sit in people’s inbox until they read it or delete it. Of course, the frustrating thing about these mistakes is that once the email has been sent, you can’t unsend it. Or maybe that glaring error was brought to your attention by some d-bag with nothing better to do than to point out other people’s mistakes. Maybe a second later, maybe an hour later, you realize it had a glaring error. You sent it out to your list, feeling all anxious and victorious at the same time. You spent a long time making sure your email was perfect.
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